Income-generating websites

Revenue-generating websites - guideline for ergopal.net

Status: March 31, 2025

ergopal GmbH, Plönniesstraße 34, 23560 Lübeck, Germany, operates the website www.ergopal.net to sell high quality pallet handling equipment to warehouses worldwide. In addition to our core business, we may use various methods to generate revenue through our website. This policy explains how we do this and which data protection aspects must be observed.

How we generate revenue

We use the following approaches to generate income through www.ergopal.net:

• Product sales:
  • Our main business is selling pallet handling equipment to companies, including global market leaders in efficiency. Customers can inquire or purchase products directly through our website.
  • Purpose: To provide high quality equipment for warehouses to increase their efficiency.
  • Legal basis: Contract fulfillment (Art. 6 para. 1 lit. b GDPR), as the data processing is necessary for the processing of orders.
  • Storage period: Data is stored in accordance with statutory retention periods (e.g. 10 years in accordance with Section 147 AO or 6 years in accordance with Section 257 HGB).
• Advertisements:
  • We may offer advertising space on our website, e.g. banner ads for industry-relevant partners (e.g. logistics service providers). These are labeled as advertising (in accordance with § 6 UWG).
  • Purpose: Additional revenue through advertising partners.
  • Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR) via a banner if tracking cookies are used; otherwise legitimate interest (Art. 6 para. 1 lit. f GDPR) in the financing of our website.
  • Data protection aspects: In the case of tracking, data (e.g. IP address, click behavior) is forwarded to advertising networks. For details, see our .
  • Storage period: Dependent on the advertising partner; we do not store any additional data.
• Affiliate marketing:
  • We may use affiliate links to products or services that are of interest to our target group (e.g. warehouses), such as logistics software or accessories. We receive a commission on purchases made via these links.
  • Purpose: Revenue through recommendations of complementary products.
  • Legal basis: Your consent (Art. 6 para. 1 lit. a GDPR) for tracking; otherwise legitimate interest (Art. 6 para. 1 lit. f GDPR).
  • Data protection aspects: Clicks on affiliate links can transmit data to partners (see ).
  • Storage period: Dependent on the partner; we do not store any additional data.
• Premium content or services:
  • We could offer exclusive content (e.g. whitepapers on warehouse optimization) or additional services (e.g. consulting) for a fee.
  • Purpose: Additional revenue and added value for customers.
  • Legal basis: Fulfillment of contract (Art. 6 para. 1 lit. b GDPR).
  • Storage period: Until the end of the contract, thereafter statutory retention periods.

Data protection and your rights

• Data processing: Revenue-generating measures may process personal data (e.g. IP address, purchase data). We comply with the GDPR and ensure transparency and security.
• Tracking: If tracking is used (e.g. for advertising or affiliate links), we ask for your consent via a banner. No tracking takes place without consent (see ).
• Recipients: Data may be passed on to advertising partners, affiliate networks or payment service providers who have their own data protection guidelines.
• Your rights: You have the right to information, rectification, erasure, restriction, data portability and objection (Art. 15-21 GDPR). Please contact us at sales@ergopal.net.

How you can avoid tracking

You can prevent tracking by:

• Do not accept optional cookies (see ).
• set your browser to block tracking (e.g. do-not-track settings).

If you have any questions, please contact us at sales@ergopal.net.